Are you looking to grow your catering business and start getting clients online? Keep reading because this post will give you step by step strategy on what you need to do to generate clients online automatically in Nigeria.
Now when you want to generate clients online, you need to understand that this is just like running your business offline but here we translate all that you do offline and bring them online and do it much better.
But here’s the catch, the mindset of people on the web is not the same as that of people offline. There are a lot of things to consider and this is why people pay big money to hire a digital marketing strategist.
The strategy explained here is for a general catering service, if you need strategies tailored to meet your specific business situation, send us a message on the contact us page.
Okay, let’s get into the practical digital marketing tips for catering services.
The first is …
Create a Great Offer:
This is the first where businesses start to fail. They think it’s all about going digital and coming online. On the internet, people respond only to offers.
Let’s take a look at this…
There are two catering services in the same area and both of them come online.
Caterer A posts: “I’m a caterer in Abuja, I cook well and give you the best price. Please contact me”
Caterer B posts: “Are you looking to delight your event guests with the best dining experience then read on. I will prepare 5 different dishes to be served hot at your event.
Each dish comes with a selection of chilled drinks from wine to table water as demanded by your guests and my team treats your guest like royalty and give them utmost attention.
For an audience size of 100 people and below, each dish costs N27,000 but if your choose the 5 dishes you get a dish for NGN22,000 naira and Drinks as a bonus. 100% satisfaction guaranteed. What are you waiting for?
Did I mention that this deal is only for the first 5 people? Click on the link below to get this offer now.”
Which Caterer do you think will get more orders?
Caterer B of course!
What that offer did was to position her business as the best person to call for catering services and fans greed in people’s hearts by offering many exciting bonuses. Caterer B is going to have too many orders than she/he can fulfil and this is how a caterer can have their whole year booked in advance.
This is how you make good money online.
Don’t be caterer A!
The second thing is . . .
Get a Website:
A website goes a long way to position your catering service as a professional outfit that works with excellence. A website shows your prospective clients what they can get from working from you, the kind of projects you’ve done in the past and what makes you the right choice to work with.
Here’s an example . . .
Take a look at this website https://courdeau.com/
This is a big brand in the catering service industry. Their website is well-designed and gives all the necessary requirements that someone will ask for before working with you.
This will also help you when you want to start running adverts.
Now, this brings me to my next tip.
Run Social Media Adverts:
Your target audience is on social media and how do you make sure they know about your business and what you offer? It’s through social media advertising.
This is where you pay Facebook(Meta) to put your offer and how to contact you in the face of your target audience on Facebook and/or Instagram.
This involves a whole lot. You need to know how to target the right people as Facebook(Meta) gives you a lot of options. It can get overwhelming if you don’t know what you are doing.
You can even target people who you are sure are spending money on Facebook(Meta).
This is a very easy way to reach people as you reach from as little as 1000 people to above 50,000 people a day depending on your budget.
You can start by spending NGN2,000 a day and see the results you generate. If you need help with this, send us a message on the contact us page.
You’ve seen the steps you can start taking now to grow your catering service. One more thing to add is that you should learn how to follow up on prospects.
Many people will send you a message but later become cold. It’s your job and duty to convert those guys to paying clients because you spent money to get them. But there is a rule here. The rule is always to make sure that they are qualified leads.
Follow up is hard, time-consuming and expensive sometimes, so don’t waste your resources following unqualified leads.
I hope this article about digital marketing tips for catering services helps you . . .
Please leave a comment below and tell us what new thing or phrase you learnt from this article.