When businesses launch in Nigeria, they become fixated on the need to sell their products they employ marketers and salesmen. This works well but for new businesses, what you need the most in terms of marketing, is PR and to be specific Digital PR.
What is Digital PR?
This is the strategy used to create massive awareness about a product or service online. It is a measurable and tangible strategy to drive brand awareness, traffic to a website, links that boost organic rankings, sales, social following, and engagement.
This strategy is used to create hype and buzz around your business. If your business is not known at all, this is the first thing you should do especially if you have a digital marketer in-house or maybe a PR professional.
The way to understand this is to look at it as a boost to all your marketing endeavors. Your website will get higher organic traffic, your social media channels will grow faster and have better engagement and your adverts will have a better conversion rate.
In Nigeria, one of the best examples of how this strategy and tactic transformed a business is the case of Jumia.com
When they launched, they engaged aggressively in digital PR. You started to see them everywhere. From Billboards to Youtube, to Newspapers (Online and print), to Tv interviews to Online interviews and publications.
I remember seeing them online and walking outside only to see their billboard in Onitsha, Nigeria.
What was the result?
It created this strong bond and awareness with the Nigerian audience even as they were a new company. People trusted them more because they were featured on all these high-profile platforms and because they were seen everywhere, it removed the fear that people had about it being a scam or that they will run with their money.
In essence, it generated a lot of hype and buzz that made them look legit and desirable.
This is what you want first and foremost for your business before you start running ads and building your email list.
You have to know that this can be as expensive as it gets but you don’t have to break your bank to start.
To get started with this, contact a full-stack digital marketer or a PR professional.
You can leave us a message and we will contact you and discuss what you need and how to go about it.
If you have any comment, please leave it in the comment section below